Programma zie:
http://www.nbiexpo.com/masterclass-strategic-planning-for-halal-market-economyPROGRAM OF THE MASTERCLASS

10:15 -11:15H | Morning Session 1 – MARKET FOCUS
Regional reviews of major Halal markets, examining
‣ market dynamics / major players / GCC & Middle East focus / market data / market vales / demographic trends
consumer habits / preferences / marketing test cases / new market opportunities
11:45 – 13:00H | Morning Session 2 – INDUSTRY PERSPECTIVES
In-depth examination of the necessary steps for companies engaging in the Halal markets
‣ food manufacturers / food service / logistics providers / exporters / non-Muslim perspectives / navigate the
certification maze / ensuring Halal in non-Halal environment / establishing a ‘chain of trust’14:00 -15:15h | Afternoon Session 1 – REGULATORY FRAMEWORKS
Ensuring Halal integrity is a critical issue.
We examine
‣ regional interpretations / Halal standards updates / conflicts of interest / reputation risk management / accreditation agencies to monitor activity of certifiers / independent third party auditing / industry requirements / consumer expectations15:45 – 17:00h | Afternoon Session 2 – THE NEXT CHAPTER
How will this market develop over the next 5-10 years?
We explore
‣ expected growth / rise of the ‘global urban Muslim’ / emerging Halal markets / likely market leaders / geopolitics of Halal marketplace / new market sectors / market dynamics / Halal & Islamic Finance / mainstream crossovers / bottlenecks & roadblocks / Discussions, Q & AThe presenters are introduced below.

Mr. Abdalhamid Evans – Imarat Consultants & Halal Focus

Abdalhamid Evans is the Senior Analyst at Imarat Consultants,
a niche UK consulting agency that specializes in the Halal sector, and is also the founder of HalalFocus.com, a leading online news service for the international Halal market.A co-Founder of the World Halal Forum, he provided consulting services for the Malaysian government in their efforts to position Halal as an engine of growth for the national economy, and collaborated in drafting the Halal chapter of Malaysia’s 3rd Industrial Masterplan in 2006.From 2008-10 he worked with the Ministry of Industry and Primary Resources of Brunei Darussalam to assist in the development of their Halal agenda as well as their International Halal Market Conference and SME workshop programmes. Abdalhamid is currently active in the USA, UK and Europe, and is a founding member of the American Halal Association where he is working with Halal sector stakeholders to develop an accreditation infrastructure for the US Halal industry.Abdalhamid is a recognised authority on the role of Halal as an emerging market force, and has written extensively on this subject in various print and online media. He is also a widely quoted source for mainstream news agencies and publications.He is also regularly called upon to speak and chair at Halal sector events around the world, including Canada, the USA, the UK, the Netherlands, Abu Dhabi, Dubai, Thailand, Malaysia, Brunei, Singapore and Australia.
www.halalfocus.com

Mr. Saber Khan – Ethnic Focus

Saber Khan is one of the world’s leading cross cultural methodology specialists in niche population research. He has a wealth of creative out-of-the-box research methodology & product design experience and has developed and sold competitive business insight products for over 60 blue chip global brands across 8 business sectors.As former Regional Head of Customised Research for Nielsen, covering the Middle East, Pakistan and North Africa, he has exceptional expertise and insight into these important Halal market regions. He has designed and invented a number of innovative research solutions, including the creation of ‘Ethnibus’ the ethnic research insight Omnibus ; the first face to face East European omnibus for the UK market.An accomplished and well placed emerging market advisor, proposition developer, revenue generator, trainer and community consultant across global markets, with experience the UK, USA , South Africa, Libya, Malaysia, Nigeria, Kazakhstan, Russia, Pakistan, Brazil, China and the Middle East.Saber Khan has the leverage expertise to handle complex and often highly sensitive business and intelligence briefs to consistently deliver actionable cutting edge success through innovative, intelligent, people centred business development.As Founder of Ethnic Focus, he has provided data gathering services for Asda, Nestlé, Cadbury Schweppes, Tesco, Unicef, Ofcom, RBS, Proctor & Gamble, Barclays and Lloyds TSB.
http://ethnicfocus.com

Mr. Koen De Praetere – Halal Balancing

Koen De Praetere, a well-known and respected international Halal business professional, started his career in Halal ten years ago, whilst serving international food companies in various senior management positions.
Anticipating the growing trade from non-Muslim countries to Muslim countries, his rich operational experience allowed him to effectively combine the growing demands of Muslim consumers with the production know-how of producers in non-Muslim countries.This unique expertise of integrating Halal requirements into non-Halal production environments earned him worldwide respect, and has positioned him as one of the leading experts in this field.As a founder of HalalBalancing, he is applying his unique first-hand experience to assisting companies wanting to enter Halal markets in Europe, Asia and the GCC-countries.He has collaborated in the process of developing Halal standards on production, slaughter, foodservice and logistics, and has acquired an exceptional level of expertise and understanding in these fields, with an added capacity of making these complex issues clear and understandable for non-Muslim stakeholders.Internationally oriented, he has contributed to many Halal workshops and conferences in Europe, Asia, the Middle East and the USA and worked together with Halal certifiers and national authorities promoting Halal
trade.
http://www.halalbalancing.com/